If you have a business in Keystone then you need SEO. SEO, or search engine optimization, is a crucial part of any business that has an online presence. Even if you don’t already have an online presence, having a website with proper SEO can drive more traffic to your business and help you to grow locally.
With traditional brick-and-mortar businesses, many owners are surprised when they see how much they have been able to grow their business with good SEO. Many people search online before deciding who they will give their business to. Whether it is a plumber or a doctor, people search online to help them decide who they will give their money to. It is how they decide what professional services they will use and what restaurants to go to. Basically, almost every time someone is going to spend money whether online or locally, they look it up online to find the best price or the service that best matches their needs.
If you are not ranking #1 in the major search engines, like Google, for keywords that apply locally to your business, then you are losing money every month to your competitors. Whoever shows up number one for your keyword is going to get the lion’s share of the business. Again, even if your business is not online, people make decisions based on what they find in their online search. This is becoming even more so as people can now so this on their phones (a good reason to make sure your website is mobile-friendly, which we can also help you with). If your business’ website has good SEO, it will show up highly for your keywords. That means you will get all that business for yourself, rather than let it slip away to your competitors who outrank you.
To put it in simplest terms: the higher you rank your website, the more money you will make. Repeat this for multiple keywords related to your business, and you can see how SEO transforms businesses.
SEO, however, is not for everyone. If you are just getting started and have never had a customer, it is likely not a good fit. If you have an existing business with a proven business model, then SEO is an excellent way to take what you already have and multiply it with more customers. SEO is a multiplier. If you don’t have a real business, then multiplying zero by zero gives you…zero. But, if you are an established business that knows how to serve its customers, then you can use search engine optimization to powerfully leverage that business with more traffic to your website.
If this sounds like you, and you would like to know how we can help take your business to the next level, then fill out the Discovery Form from the menu above. While you’re up there, feel free to check out our reviews on Linkedin and Facebook in the reviews section. When you fill out the form we can see if it’s a good fit and exactly what we can do for your business.
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