You can build a great website. But, you can’t have an online business without traffic. SEO (search engine optimization) is the process of getting your business’ website in front of the people who are looking for what you offer.
Every day Google search is used 3.3 Billion times. People are searching for solutions to their problems. They search for a specific term, and whatever shows up on the first page is likely to get their business. If you are not on the first page of google for your business’ keywords then you are losing business every single day.
SEO Experts in Tampa
The Helmut Hampton Tampa SEO company can get your business on page one in front of your customers. The beauty of SEO and search engine marketing is that we put your website directly in the path of people who are actually looking for what you offer. This is a huge difference from other forms of advertising like banners and text ads. Those are called “interruption marketing.” It’s an interference with what they are trying to accomplish online. Conversely, SEO gives searchers the answer they were looking for in the first place.
If you have a good business that provides customers with what you promise, then you can greatly expand that business by ranking higher in the search engines for you key terms with SEO. You can legitimately revolutionize a business by delivering targeted, qualified traffic. If this sounds like something your business could make use of, then tell us a little about your business by filling out the Discovery Form. This will give us enough information to see if SEO is right for you and how we can help you. We’ll do a complimentary SEO assessment of your website and make a video explaining exactly what our company can do for you.
Why You Need an SEO Pro
Your website needs to be where people the people who are looking for it can find it. This is the the optimization aspect of SEO. It is important to have a professional optimize your site. If your website is over optimized, it could be penalized or completely de-indexed from the search engines altogether. An SEO professional knows how to make it clear what your website is about without over optimizing the website and putting your business at risk. This is one of the reason why it is so important to have a professional do your Tampa SEO. Helmut Hampton SEO has ranked many websites #1 and continues to do so for their clients and their own private businesses. We have many testimonials on our Testimonials page from LinkedIn to demonstrate that.
More Than Optimization
Our SEO is more than search engine optimization, we do search engine marketing. The difference is the understanding that your your website is your business’ representative online. Of course, your brand needs to be visible online. If your site isn’t #1, or at least on page on,e for your search terms, then you are handing money over to your competitors. Marketing comes into play because you don’t just want your website to show up, but you also want to have a social presence. People generally don’t trust companies that they can’t find anywhere else online. Without any social activity around your website, it seems suspicious to customers and they will likely go with a competitor that does a better job of creating trust within their industry. This is an example of “social proof”. Few people want to be the first person to try your product or service. They want to know that others have come before them, tried it, and have had a positive experience with you and your company.
What is SEO and What Will It Do For My Business?
A question I get from a lot of business owners is what is SEO? A lot of people think they understand what it is, but I’ll take this opportunity to describe exactly what it is that we do, what we don’t do, and why. This will give you a full understanding of what our SEO company can do for you.
SEO should not be confused with pay-per-click, social media marketing, or any other forms of online advertising. SEO is not banner ads, or anything else like that. SEO is the practice of getting a website to appear highly for specific phrase when typed into a search engine.
When someone types in something to Google, the results that come up are the web sites that are best optimized (have the best SEO) for that specific term. Now, when you Google a specific term, you will have 2 kinds of search results. Search results there are 1) paid ads and 2) organic search results.
PPC Is Not SEO
Paid ads are pretty obvious because they have a little yellow icon next to them that says “ad”. Those people pay to be there for every click. This is called Pay Per Click, or PPC. Every time someone clicks that ad, it costs that business money. Whether or not this is effective greatly depends on the effectiveness of the ad campaign, keyword selection, and how well their website converts. Getting a good return on investment on PPC ads is pretty rare.
Of course, it can be done, but it requires a tremendous amount of testing and most people never get past the learning curve. Also, even if you hire a qualified PPC professional who really knows what they’re doing, you have to pay them on an ongoing basis. Additionally, you will have to continue to pay every time someone clicks on one of your ads. You “pay per click”, hence the name. So, not only does your PPC campaign have to be top-notch in order to get traffic to your site for a good price, but your website also has to convert extremely well in order to make any return on investment at all.
So, because pay-per-click has so many moving parts, and requires so many different things to be properly in place to even achieve a marginal return on investment, that is not part of my online marketing strategy.
PPC is not SEO. I wanted to go over what pay-per-click is so you understand that it is not part of SEO. SEO has tremendous advantages both long term and short term over PPC. With SEO, you do not pay per click. You will pay an SEO professional, like me, to rank your website. But, once your website is ranked you have no more expense. Your website will be number one in the Google search results, and will continue to generate traffic for you for free. Yes, that’s right. You get free traffic in definitely. That’s the beauty of SEO. Now, if your rankings start to slip we can go in and push you back to the top. But, this is usually not needed for a while, if ever.
So, while there are upfront costs in implementing the SEO for the first several months, after that the traffic is basically free. You can see why SEO is something I prefer far more than pay-per-click for my own online businesses. As a professional SEO, I won’t do pay per click for you. I’ll do what I know works best to get qualified, targeted traffic to your website so that you can grow your business effectively.
Another advantage of SEO over pay-per-click is that people generally tend to prefer clicking on the organic search results anyway. People would rather a click something that they know is extremely relevant to what they searched, rather than an ad that is more or less forced upon them. We all don’t really like clicking on ads unless it’s extremely compelling and relevant. That is why most of the clicks on the search results page go through to the top 3 organic search results. Not the paid search results, but the organic search results that are achieved through SEO. Even if the paid results are placed higher, people still click on the organic SEO results more. So, more clicks and you don’t pay for each one. Win-win. Again, SEO gets you into the organic search results.
Social Media and SEO
While social media marketing is not SEO, it helps. Social activity is something that the search engines like to see for a website and will help a lot with your SEO. It indicates to the search engines that that particular website is relevant and popular. If people are sharing content from a website all across social media, then that means there’s a pretty good chance that it is high-quality content. So, the search engines are going to rank it more higher in their search results. Conversely, if a website has no social activity surrounding it, then it looks like there is not a whole lot going for this site. It looks like it’s not very valuable. The search engines use social activity to allow all the billions of online activity occurrences to tell them what’s valuable and relevant, and what isn’t. It’s pretty smart of them to do so.
It’s like if you were to go into a party. You walk in and you see someone standing there surrounded with other people who you know are very popular. Now, you may not know that person, but they seem to be getting along with everybody and enjoying their time together talking. Even though you don’t know them personally, you can pretty much determine that they must be a higher social value person. They must be fun to talk to, enjoyable to associate with, interesting, etc. They are socially valuable.
On the other hand, if you go into a party and you see someone standing in the corner completely by themselves and no one is talking to them. Your first instinct might be to view that person as having lower social value. They might not be as interesting, or they might not be as fun to be around as some of the other people who are happily interacting with each other.
This applies to your websites’ SEO, because if you’ve got a website where Facebook, Twitter, and the other social media sites are actively talking about it then it’s like that guy talking to all the popular people. But, if your website has no social activity around it whatsoever, the search engines will determine that it probably has lower value. It’s probably less interesting, relevant, and valuable. If there is no social activity around the website, then it tells the search engines that your website must not be all that interesting, or have very high quality content. Accordingly, the search engines will not rank it as highly for your target keywords. This is how social media impacts SEO.
For that reason I do have social media marketing included as part of the SEO package that you will be receiving. But, I thought it might be helpful to understand what exactly the difference is between social media marketing and SEO. Social media marketing is basically getting people to share your content and acquiring customers directly through the social media platforms. SEO includes social media, but not to get traffic directly from social media. Sure, you’ll probably get some traffic from social media. But that is not the main goal.
The aim is to have social activity surrounding your website, so that you rank more highly in the organic search results in the search engine. The reason for this is that you will get a lot more traffic from being ranked highly in Google, then you will get from social media. Of course, you’ll get some traffic from social media and that’s great. But, the main focus is to use social media to boost your SEO to move your website up in the organic rankings. This is a far more effective way to get targeted, qualified, and interested traffic going to your website that will take the actions you want to take.
A lot of people waste a lot of time with social media, because they think that being on social media is going to get them a lot of customers. You will get some. But, the real value of social media is as a component of your overall SEO strategy.Read more
Here’s some beginner SEO info straight from Google.
Also, check out the other areas in Tampa Bay that we cover do SEO for:
Search Engine Optimization Citrus Park
Helmut Hampton – Tampa SEO
5955 Birchwood Dr
Tampa, FL 33625