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Tampa SEO – Helmut Hampton Digital Marketing

Hi, I’m Helmut Hampton, the owner of Helmuthampton.com. According to Google, we are the #1 SEO agency in Citrus Park, Keystone, and Westchase. You can see proof here:

Keystone SEO

Westchase SEO

SEO Citrus Park

Everything you see in the blue boxes is ours. This is called page 1 domination. How would you like this kind of visibility in the search engines?

What our clients say

 

 

 

Want to see if you qualify for our SEO services? Head over to our Discovery Form and see our criteria for who we work with. If you think you qualify, fill out our Discovery Form. That will give us everything we need to know to perform a complimentary full SEO analysis for you. In fact, we’ll shoot a video of us analyzing your site. You’ll learn more about your website, market, and competition in that video that you’ve ever known before.

Why You Need Reputable SEO Company

We’ve analyze a lot of websites.

Something we see a lot of lately, is websites where the business owner hired someone because they were cheap, without ever asking to see where they rank or if they had any references. Helmut explains it well in this video. (skip to 40 seconds to cut right to the explanation)

 

We dominate the search engines today. Not last week. Not a year ago. Now.

Why does this matter? Because if you want to rank your website now, then you need to have an SEO company that knows how to rank now.

Google’s algorithm is constantly updating and improving. It’s their business to make sure that only the best websites show up in the top results. If they didn’t do this, Google would become filled with spammy, junky sites and people would stop using Google. Google would go out of business.

So, they are always improving their algorithm’s ability to assess a website’s worth and determine where it ranks. It’s crucial to Google’s very survival as a business.

Because of this, it is also crucial that you have a Tampa SEO company that knows how to dominate now. SEO techniques that worked a year ago don’t work today. SEO that worked 5 years ago will likely get your site penalized or deindexed. See why it’s important?

We dominate in the search engines right now and will continue to do so because we stay current on the best practices.

So, what happens if you don’t get someone reputable and currently dominating in Google?

Generally, one of 3 things will happen with cheap-out SEO:

  1. No results
  2. Your site gets penalized 
  3. Your site gets deindexed

No results – The best case scenario when you hire a non-reputable SEO company is that you see little or no changes at all. Yes, this is the best case scenario.

Penalized – Worse, your site could be penalized. This means you’re still in Google’s index, but you will not show up on page 1 for anything. Google knows you’re doing shady stuff. They’re giving you a chance to fix things, but in the meantime… no traffic for you. It’s going to take a tremendous amount of time and money to get it back. In many cases, it’s better to just start over after this point.

Deindexed – Even worse still, your site could be deindexed. This means it is completely removed from Google’s index. If this happens, you’re pretty much done. Game over. Start a new website.

So, don’t it. You’re better off not spending any money at all than getting an SEO company that can’t show you proof of rankings or testimonials.

An SEO professional that ranks right now knows how to get your business found in Google without putting it at risk.

You can see now why it is so important to have a currently dominating Tampa SEO agency handle this important part of your business. Helmut Hampton Digital Marketing has ranked many websites #1 and we continue to do so for our clients.

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Benefits of SEO vs Other Types of Marketing

The beauty of SEO is that we put your website directly in the path of people who are actually looking for what you offer.

This is a huge difference from other forms of advertising like banners and text ads. Those are called “interruption marketing.” It’s an interference with what they are trying to accomplish online.

On the other hand, SEO gives searchers the answer they were looking for in the first place.

By ranking higher in Google, businesses can be revolutionized by delivering a steady stream of targeted, qualified traffic.

Every day Google search is used 3.3 Billion times. People are searching for solutions to their problems. They search for a specific term, and whatever shows up on the first page is likely to get their business. If you are not on the first page of google for your business’ keywords then you are losing business to your competitors every single day.

So, tell us about your business by filling out the Discovery Form. This will give us enough information to see if SEO is right for you and how we can help you. We’ll do a complimentary SEO assessment of your website and make a video explaining exactly what our company can do for you.

 

Discovery Form

What is SEO and What Will It Do For My Business?

A lot of people think they understand what SEO is, but I’ll take this opportunity to describe exactly what it is that we do, what we don’t do, and why. This will give you a full understanding of what our digital marketing company can do for you.

SEO should not be confused with pay-per-click, social media marketing, or any other forms of online advertising. SEO is not banner ads, or anything else like that. SEO is the practice of getting found in Google. It’s causing a website to appear highly for specific phrase when typed into a search engine.

When someone Googles something, the results that come up are the web sites that are best optimized (have the best SEO) for that specific term.

SEO vs PPC

Paid ads are pretty obvious because they have a yellow icon next to them that says “ad”. Those businesses pay to be there for every click. This is called Pay Per Click, or PPC.

Every time someone clicks that ad, it costs that business money. Whether or not this is effective depends on the effectiveness of the ad campaign, keyword selection, and how well their website converts. Getting a positive return on investment on PPC ads requires huge budgets, extensive testing, and constant adjustment.

Not only does a PPC campaign have to be top-notch in order to get traffic to your site, but your website also has to convert extremely well in order to not lose money on every single click.

Of course, it can be done. But it requires a tremendous amount of time and resources. When business owners try to do it themselves, most of them never get past the learning curve and lose money on every click. When they hire a PPC professional who really knows what they’re doing,  they have to pay the PPC consultant on an ongoing basis. Additionally, they will have to continue to pay every time someone clicks one of their ads. The business never stops paying for traffic. They “pay per click”, hence the name.

Because PPC doesn’t deliver a return on investment anywhere near what you will get with SEO, PPC is not part of our online marketing strategy.

Why SEO Trumps PPC

SEO has tremendous advantages both long term and short term over PPC. With SEO, you do not pay per click. You will first pay a professional SEO firm to get your website found in Google. Then, once your website is ranked, you have no more expense.

Your website will be #1 in the Google search results, and will continue to generate traffic for you for free.

Yes, that’s right. You get free traffic in definitely. That’s the beauty of SEO.

Now, if your rankings start to slip we can go in and push you back to the top. But, this is usually not needed for a while, if ever.

So, while there are upfront costs in implementing the SEO for the first several months, after that the traffic is free. You can see why SEO is something we prefer far more than PPC for our own online businesses and why we don’t offer it. SEO’s ROI is just so much better!

We do what we know works best to get qualified, targeted traffic to your website so that you can grow your business effectively.

Another advantage of SEO over pay-per-click is that people generally tend to prefer clicking on the organic search results anyway (what you get with SEO). People would rather click something that they know is extremely relevant to what they searched, rather than an ad that is more or less forced upon them. None of us really like clicking on ads unless it’s extremely compelling and relevant.

That is why most of the clicks on the search results page go to the top organic search results. Not the paid search results. The organic search results that are achieved through SEO. Even if the paid results are placed higher, people still click on the organic SEO results more.

So, more clicks and you don’t pay for each one. Win-win.

 

Fill Out Our Discovery Form for a Complimentary SEO Analysis

Social Media and SEO

While social media marketing is not SEO, it does help with it. Social activity is something that the search engines like to see for a website and will help with ranking. It indicates to the search engines that a particular website is relevant and popular.

If people are sharing your website’s content all across social media, then that means there’s a pretty good chance that it is high-quality content. So, the search engines are going to rank it higher in their search results.

Conversely, if a website has no social activity surrounding it, then it looks like there is not a whole lot going for this site. It looks like it’s not very valuable. The search engines use social activity to allow all the billions of online activity occurrences to tell them what’s valuable and relevant, and what isn’t. If you think about it, it’s pretty smart of them to do so.

Life Of The Party: How Social Media Influences SEO

Google’s algorithm is designed to mimic a social situation.

Imagine you’re walking into a party. You go in and you see someone standing there surrounded with other people who you know are very popular. Now, you may not know that person, but they seem to be getting along with everybody and enjoying their time together talking.

Even though you don’t know them personally, you can pretty much determine that they must be a higher social value person. They must be fun to talk to, enjoyable to associate with, interesting, etc. They are socially valuable.

On the other hand, if you go into an event and you see someone standing in the corner completely by themselves and no one is talking to them.  Your first instinct might be to view that person as having lower social value. They might not be as interesting, or they might not be as fun to be around as some of the other people who are happily interacting with each other.

Of course, this isn’t always an accurate assessment of someone. But, it’s one indicator. That’s why social activity is only one part of Google’s algorithm.

This applies to your websites’ SEO, because if you have a website where Facebook, Twitter, and the other social media sites are actively talking about it, then it’s like that person talking to all the popular people. Google will give that website more credibility and rank it higher.

But, if your website has no social activity around it whatsoever, the search engines will determine that it probably has lower value. It’s probably less interesting, relevant, and valuable. Accordingly, the search engines will not rank it as highly for your target keywords.

It’s not the only factor, but this is one way social media impacts SEO. We use this to our advantage.

Social Media and SEO

For the reasons mentioned above, social media is part of the SEO package that you will be receiving. But, while SEO includes social media, it is not used to get traffic directly from it. We have other social media marketing services for getting traffic to your business directly.

As part of the SEO, you’ll probably get some traffic from social media. But that is not the main goal.

The aim is to have social activity surrounding your website, so that you rank more highly in the organic search results. Why? You will get a vastly more traffic from being ranked highly in Google then you will get from social media.

Of course, you’ll get some traffic from social media, and that’s great. But, the main focus is to use social media to boost your SEO to move your website up in the Google rankings. This is a far more effective way to get targeted, qualified, and interested traffic going to your website.

Fill out our discovery form to get in on our Tampa SEO services that intelligently use social media as part of the strategy to get your business found in Google.

 

Use Social Media Strategically for Google Traffic

Areas of Tampa Bay Served

Clearwater

St Petersburg

Citrus Park

Westchase

Keystone

 

Helmut Hampton – Tampa SEO
5955 Birchwood Dr
Tampa, FL 33625
(813) 563-8736